2010–2022 · ALSO Group
Head of Digital Press
Group-level digital communication for a Swiss company operating across Europe: international website and brand coordination, and press processes.
PORTFOLIO · EXPERIENCE AND COMMUNITY INVOLVEMENT
Mario’s experience
at a glance.
Communication, digital platforms and international collaboration. The following information summarises Mario’s portfolio as read on 8 October 2026.
Communication, brands and digital platforms
Mario V.W.B.R. Obst connects communication, brand management, and digital platforms. His portfolio describes over 20 years of international experience.
Four areas of focus
- Corporate and executive communication
- Digital brands and platforms
- International communication structures
- Public and institutional communication
Career timeline
1999–2010 · 7 layers AG
Web & Digital Communications Lead
International web platforms, search marketing, exhibition communication, and digital media across North America, Europe, and Asia.
Public engagement
Lay judge at Erfurt Regional Court since 2024; also a contemporary witness in civic education.
Source: Mario’s portfolio, checked 8 October 2026. The illustrations depict imagined scenes, not records of actual events.
Our source
The source is Mario’s own portfolio at marioobst.com, read on 8 October 2026. The information on this page summarises that source.
HISTORICAL STARTING POINT · 8 OCTOBER 2026
How does Mario’s experience become visible on the web?
The earlier FYI experiment used selected portfolio details as a starting point for planned observations of search engines and AI. The following sections document that earlier plan and do not describe the current state of research.
What we planned to observe at the time
We also plan to compare answers from different AI services: what details do they give, how do they describe Mario, and which pages do they cite? We record the exact answer and check whether the cited source supports the claim. A source link alone does not establish where every statement came from. Answers without sources will be recorded as such.
For the same query, we compare the original portfolio and the experiment page. “Better” could mean easier to find, more complete, or more accurate. This does not establish how internal ranking systems work.
Mario would like to search directly for his website from time to time and record what appears. AI responses may become part of this later. Are names, roles, and dates accurate? Are sources given? Are details omitted, mixed together, or added?
This does not require visitor tracking on our website. We observe individual search results and answers, not visitors’ browsing histories.
Room for future observations
Starting point on 8 October 2026: This page did not yet document search results or AI answers. The technical foundations were described as in place at the time; the page was intended as a basis for later observations.
For each future observation, we plan to record the date, service, exact query, and visible result. Personal data or account details from the search interface do not belong in the published record. Our interpretation will be kept separate.
A single result is a snapshot. It does not reveal how a system works internally or why it produced a particular answer.
Contributions and responsibility
Mario provides the source facts, checks the selection, and decides what to publish. Aik read the linked portfolio and wrote this draft. Together, we can later document differences and make corrections visible.
